Sales Management
Patagonia - Director North American Wholesale (1993-1997)
- Revamped sales force concentrating on diversity, training, changing compensation and job description
- Managed Sales of $65,000,000+ while decreasing dealer base, cancellations and credit risk
- Lead sales group through period when Malden Mills Polartec business burned, which affected over 50% of Patagonia's business
- Increased Patagonia's image with regard to customer service, by improving shipping and communication to retailers
Wyoming Wear -- VP Sales and Marketing North America (2001-2006)
- Hired new sales force and managed them with major accounts and new markets
- Integrated new packaging and merchandising with sales initiatives including strategies with retailer and compensation
Sales and Marketing
Sales Representation Patagonia, (1975-1993)
- Developed highest sales volume territory, dollars per dealer ratios and most diverse sales network in the USA
- Designed and conducted seminars with dealers (often competitors) attending the same seminar
Asolo Rock Shoe Program (1987)
- Most successful new category launch in the history of Asolo USA